Facebook introduced the Groups function in 2010, and they have since become the feature most heavily engaged with by regular users, particularly older people.īut the earnestness found in these groups lends itself to mockery, and it’s in this space that groups like Spooky Doll Hour sit: community dynamics so soaked in irony that they’re inexplicable to anyone who’s not terminally online. Facebook groups are widely used by communities to connect, over anything from a shared neighbourhood, to a favourite TV show, or for utilitarian functions like buying secondhand goods. The group represents the hyper-absurd end of the usage spectrum for the platform. I was also a part of Goblin Hour, and was equally baffled by it.Īnthony and a few others sought a purer space, so formed their own: Spooky Doll Hour. After a deluge of last-minute spam, the fights would become vicious. (Is a gremlin a goblin? Is a troll?) There was a nightly argument about who would be crowned the “goblin king”, an honorary title bestowed on whoever posted the final comment of the night. The same goblin memes were repeated there was persistent infighting about what constituted a goblin. ![]() ![]() It was “popping off” in 2018, Anthony says, quickly reaching thousands of members. The rise and demise of Goblin Hour follows a familiar narrative. Usually the posts are funny sometimes they are just pictures of spooky dolls.
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